The ability to inform decision-making with data helps organizations across a range of industries foster innovation and improve business outcomes. But, becoming genuinely data-driven often requires a significant reinvention of a company’s existing data culture. The transition is particularly challenging for large enterprises that grew and thrived on data siloed by function or department. This timely content from the MIT Sloan Management Review redefines “data-driven” for the modern era and explores the ways today’s businesses use data insights to drive growth and disrupt markets.