In this whitepaper, learn how successful tech companies and startups are unlocking unstructured data and breaking down organisation and technology silos, supporting use cases ranging from offline analysis to real-time machine learning with a flexible technology stack, and accessing that stack from anywhere and everywhere.
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Three out of 4 companies (74%) across industries said they implemented subscriptions, or plan to in the next 12 months, according to a commissioned study from Forrester Consulting on behalf of Salesforce.
See how retail marketers are driving success in the coming year. From integrated retail experiences to personalized customer journeys, discover the trends redefining retail and consumer goods marketing.
Meet Valpak, the one with the blue envelopes. Working with 141 markets across 43 states, Valpak reaches an audience of nearly 41 million with its signature coupon packs.
What happens when customer demand outpaces a business’ ability to keep up? That’s the question financial service institutions(FSIs) are wrestling with asthe world continues its march towards a digital-first future.
This year’s State of Marketing report, now in its seventh edition, is our largest-ever pulse check on global marketing trends, with insights from more than 8,200 respondents across 37 countries. Representative of marketing roles from the event marketer to the CMO, this survey taps into what has inspired and challenged marketers over the past year, and what they’re expecting in the times ahead.
Learn about the marketing analytics trends impacting business growth. In this report, you will learn:
Good forecasting predicts your revenue accurately. Growth forecasting gives you the insights you need to deliver real growth. In this blueprint, you’ll discover the right tools and tips to help you.
With a CRM application, there’s no secret formula. It simply manages most of your critical customer information so that you can see it all in one place. Without leaving the app, you can view contact info, follow up via email or social media, manage tasks, and track your performance, among other benefits. Implementing the right CRM can increase sales efficiency.
For the fifth edition of the “Small and Medium Business Trends” report, we analyzed the responses of more than 2,500 SMB owners and leaders around the world to determine: